Remember when it was a thing to "ice" people with Smirnoff Ice . . . where you'd surprise a person with a bottle of the stuff and they had to get down on one knee and chug it on the spot?
Well the people at Smirnoff are trying to resuscitate that trend this Christmas.
They're selling a new line of FAKE GIFT BOXES that look like they're for things like a hand mixer, wooden hangers, or an ironing board.
But when someone opens the box, all that's inside is a single bottle of Smirnoff Ice. Which they then have to chug.
If this convoluted plan to reboot a fleeting drinking game trend from earlier in the decade sounds good to you . . . the boxes are$20. That includes the empty box plus one bottle of Smirnoff Ice.