Starting yesterday, the cups at Chipotle restaurants will feature original stories penned by Toni Morrison, Jonathan Safran Foer, Malcolm Gladwell, Michael Lewis, and George Saunders. Foer says he came up with the idea to publish new writing on beverage cups when he was eating a burrito and realized he didn't have a book or his phone on him so he could read while dining. "I really just wanted to die with frustration," Foer said, which prompted him to e-mail the Chipotle CEO and suggest the idea. I'm more of a get in and get out Chipotle guy.. but to each their own!